“Life’s True Luxury is Creating Moments
With People We Find Special”

What does luxury mean to you?
To me, life’s true luxury is creating memories with the people we find special. In Japan, we are lucky to have a large number of delicious fine dining restaurants. People come from all over the world to visit them and to create memories there. Since launching ROCOCO Tokyo WHITE we have been lucky to partner with many of Japan’s Leading chefs and sommeliers. Recently, we have also launched in Singapore with two of its most celebrated restaurants, Odette and Burnt Ends. Although many of our partners are already well known, many others are not. Naturally, when we enjoy memorable dishes at our partner restaurants, we share photos and stories with our friends and family. We asked ourselves: “why not share these restaurants with our customers too?”
We created the ROCOCO Journal restaurant interview and photo section in this spirit.

I hope the ROCOCO Journal helps you discover a new restaurant or two where you will create your own memories someday.

Yohay Wakabayashi Founder and CEO, Maison ROCOCO Corporation

Yohay Wakabayashi
Founder and CEO, Maison ROCOCO Corporation

Company Information

Company Name Maison Rococo Corporation
Founder and CEO Yohay Wakabayashi
Established January 2017
Head Office Address Daiwa Harumi Building 2F WeWork, 3-10-1 Harumi, Chuo-ku, Tokyo 104-0053, Japan
Business Description Development and Distribution of “ROCOCO Tokyo WHITE”, Japan's first luxury beer
Main Bank Sumitomo Mitsui Banking Corporation / Ginza Branch
Company History
Jan. 2017
Establishment of Maison Rococo Corporation
Mar. 2018
Launch of "ROCOCO Tokyo WHITE”, Japan's first luxury beer, in select restaurants in Japan
Apr. 2020
Launch of our online shop ( to meet gifting requests
Dec. 2020
CoFounder and CEO Yohay Wakabayashi publishes his first book: “Changing Japan with Luxury Beer: The Story of how we sold our Beer in Over 100 Michelin Starred Restaurants in Japan Within One Year from Launch”
Jan. 2021
Appearance on the famous TBS TV program “Gacchiri Monday!”
Partnership with ANA Airways to serve ROCOCO Tokyo WHITE in ANA's first-class lounge "DININGh" in Haneda Airport
Feb. 2021
ROCOCO JOURNAL Edition 01 is published, which features Interviews and photos of partner restaurants
Jul. 2022
ROCOCO Tokyo WHITE launches in select restaurants in Singapore, marking the first time it is available outside of Japan
Oct. 2022
Renewal of our official website (
Dec. 2022
Launch of our original luxury beer glass, the ”ROCOCO Tokyo GLASS”
Aug. 2023
Started selling in the wine and champagne section of La Cave in Nihombashi Mitsukoshi Main Store, marking its first permanent department store partnership
Nov. 2023
ROCOCO Tokyo WHITE launches in Taiwan